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26 - 29 October 2017 Battersea Evolution, Battersea Park

Faction

Founded in Verbier, Switzerland in 2006, Faction is dedicated to creating the best freeride and freestyle skis and apparel on the mountain.

This season marks our ten-year anniversary since establishing The Faction Collective. Over that time we have pushed the envelope of ski design, material technology and manufacturing techniques, with a focus on creating versatile high-performance products for the most demanding of riders. Not ones to look back, our A/W 2016/17 collection is our most focused yet. From stylish, technical outerwear to skis for all levels of riders, our design team in the heart of the Swiss Alps are dedicated to making sure you have your best day on the mountain.

Find out more on Faction's Instagram and YouTube channel.